S P E C:
Bud and Bloom was a floristry business that specialised in postal bouquets...
The founders wanted to revamp their online presence with bold, recognisable branding that could be translated into their printed collateral.
Their target audience was young professionals who didn't have a huge amount of disposable income, but wanted to send their friends meaningful birthday gifts nonetheless.
Through personalised brand marks, curated brand photography and a striking logo and submark we created a brand that would intrigue and resonate with their target audience.
A playful brand personality was created through clarifying the brand tone of voice which focused on being fun, cheeky and carefree.
