S P E C:
Cotton and Oak was a minimalist homeware brand seeking to attract young home owners as they furnished their first houses...
I aimed for their branding to emanate sophistication without feeling cold.
Muted russet shades added a comforting, homely quality to their colour palette, whilst plenty of greenery was included in the product shots to soften hard edges.
The Oak tree inspired submark was created using overlapping ampersands from the brand name, encapsulating the elegance and simplicity of the brand whilst also reinforcing the idea of longevity - these are pieces of furniture designed to stay with you for life.
